Who We Are

Connecting Targets to Touchpoints

Insightful consumer strategies. Efficient co-marketing partnerships. End-to-end agency deliverables.       

 

Who We Are

We are T2 Marketing, a co-marketing agency that matches national brands with
local venues to enable each party to build stronger relationships with their
shared target audiences. 

 

Our insights and universe of venue partners can connect you to both niche and nascent audiences. Fashion boutiques and Yoga studios. Country clubs and gourmet food trucks. YMCAs and TGIFs. Pediatricians and dentists. Movie theaters and an assortment of other Main Street mainstays.    

 

Our creativity and know-how helps you bring your brand to life in your target’s daily routine. We can help you develop, design and deliver branded OOH media, sampling programs, promotional experiences and social marketing apps... all laser-focused on transforming early adopters into passionate advocates.       

 

Our insights and universe of venue partners can connect your to both niche and nascent audiences. Fashion Boutiques and Yoga Studios. Country clubs and gourmet food trucks. YMCAs and TGIFs. Pediatricians and dentists. Movie theaters and an assortment of other Main Street mainstays.

Our creativity and know-how helps you bring your brand to life in your target’s daily routine. We can help you develop, design and deliver branded OOH media, sampling programs, promotional experiences and social marketing apps; all laser-focused on transforming early adopters into passionate advocates.  

 

Our Mission:

 

To champion more empathetic forms of brand communication — enabling real-world interactions between clients and consumers at closer-to-home marketing touchpoints.

Leadership

Jay Farrell
President
Jay’s 38 years of marketing experience began with Procter & Gamble and has included both running his own promotional marketing agency for 20 years and running Ogilvy Action in North America for more than 10 years.
Christian LesStrang
Venues & Partnerships
Christian is a Founder of T2. He‘s responsible for our venue networks and partnerships. He received his MBA of Business from Babson College. He was a Price Institute Fellow and Douglas Prize recipient.
Mike Zitt
Creative Services
Mike has 18+ years experience designing, directing and shaping innovative creative campaigns. In his previous role at Leo Burnett, he produced award-winning work for clients like Kellogg’s, Hallmark and P&G.
Taylor Gentile
Operations
Taylor is a graduate of DePaul University’s Marketing and Sales Leadership Program and has been a major part of the T2 Marketing team since 2010. She has extensive knowledge in venue-marketing, project-management, asset management, production services, logistics and all things organizational. Taylor makes smooth execution one of the most consistent parts of the T2 offering.
Jody Katz
Senior Vice-President
Jody has over 30 years of experience on both the client and agency sides of the business. He ran the sales and marketing for Evian Water and Glaceau. He helped MarketSource create a youth division called 360 Youth. And he led the sampling divisions for both Alloy and Octagon.

Our venue-based approach to target marketing
helps clients build better bonds between their
brands and high-potential users.

Who We’vE Worked With

 

 

Target-Touch

 

There’s no shortage of imaginative marketing campaigns out there. Endless ways to catch the eye. Create buzz. Break through the clutter and get noticed. But, it requires much more to drive market share today. It requires connecting. And that is what we do every day. 

 

Our “targets to touchpoints” approach brings brands and consumers together. At messaging and sampling locations where brand relationships can be built. Where purchase decisions are actually made. And where results can ultimately be measured. In the real world.