We create meaningful experiences with measurable impact
We are T2 Marketing
About Us
T2 Marketing matches national brands with local venues driving authentic trial and awareness.
Our insights and universe of venue partners connect you directly to your target audiences. Fashion boutiques and Yoga studios. Country clubs and gourmet food trucks. YMCAs and TGIFs. Pediatricians and dentists. Movie theaters and an assortment of other Main Street mainstays.
We are experts at bringing your brand to life in your target's daily routine. We can help you develop, design and deliver branded OOH media, sampling programs and promotional experiences all laser-focused on transforming early adopters into passionate advocates.
Process
Our comprehensive planning process uncovers the unique insights that allow us to match brand targets to real world touchpoints. It ensures that we always deliver the right message, at the right time, in the right venue.
Who we've worked with
Recent Brand Partners
Some of our Agency Partners
A few of our Venue Partners
Capabilities
We create custom-tailored marketing programs, built to the unique needs of each client. We provide end-to-end activation from geographic and demographic planning, to campaign design and production, through logistics and fulfillment. We are equally comfortable providing a la carte services, and working alongside existing agency partners, helping them extend their brand strategy into local communities across the US and Canada.
Demo and Geo-Mapping Specialists:
Proprietary T2 TargetTrak software
-
Identifies where targets live
-
How they behave
-
What venues they visit
Can match venue ZIPs to retailers
Social Media Tools and Applications:
Venue marketing is sociaI marketing
-
Consumers are already connected
-
Media/messaging leads them to "share"
-
Venue proprietors further encourage
Facebook, Twitter, lnstagram, et al
Co-Marketing/Partnership Experts:
Strategies to maximize marketing access
-
Formal relationships with major venues
-
Defined and refined venue data bases
-
Uncommon access to decision-makers
Can match venue ZIPs to retailers
Retailer-Specific Applications:
Build brand impact at largest customers
-
Co-brand with key market factor
-
Deliver store-specific coupons/offers
Link both brand and retailer social sites
BuiId retailer feature and display support
Media and Messaging Capabilities:
Intimately integrate your brand message
-
When consumers might most get it
-
When shoppers might most value it
-
When advocates might most share it
Create intrusive signage, collateral, et al
Measurement and Metric Tools
Online and on-the-ground research
-
T2 iView helps define purchase intent
-
T2 StreetView critiques activation
-
Custom study types also available
Test venue types, messaging and promos
Case Studies
Meet The Team
Laurel Rundle
President
Laurel has over 20 years experience in marketing communications, strategy, media, experiential and sampling spanning across industries. She’s the founder of T2’s parent company, Aha! Marketing. Laurel is a graduate of Drake University and sits on several non-profit boards.
Jody Katz
Senior
Vice-President
Jody has over 30 years of experience on both the client and agency sides of the business. He ran sales and marketing for Evian Water and Glaceau. Helped Market Source create a youth division called 360 Youth. And he led the sampling divisions for both Alloy and Octagon.
Kate Bollier
Account Manager
Kate’s passion for learning is evident in her double Masters from DePaul University in Relational Communications and Master of Science in Marketing. Kate oversees client marketing campaigns from start to finish, ensuring flawless execution and positive relations with our venue partners.
Sara Slavin
Program Operations Manager
Sara has 13 years of experience in experiential marketing, promotions, execution, and management. She manages all aspects of execution for all T2 Marketing promotions, and her attention to detail and excellent communication skills ensure all programs run smoothly.