We create meaningful experiences with measurable impact

We are T2 Marketing

About Us

T2 Marketing is a co-marketing agency that matches national brands with local venues to enable each party to build stronger relationships with their shared target audiences.

Our insights and universe of venue partners can connect you to both niche and nascent audiences. Fashion boutiques and Yoga studios. Country clubs and gourmet food trucks. YMCAs and TGIFs. Pediatricians and dentists. Movie theaters and an assortment of other Main Street mainstays.

Our creativity and know-how helps you bring your brand to life in your target's daily routine. We can help you develop, design and deliver branded OOH media, sampling programs, promotional experiences and social marketing apps ... all laser-focused on transforming early adopters into passionate advocates.

Process

Our comprehensive planning process uncovers the unique insights that allow us to match brand targets to real world touchpoints. It ensures that we always deliver the right message, at the right time, in the right venue.

Who we've worked with

Recent Brand Partners

Some of our Agency Partners

A few of our Venue Partners

Capabilities

We create custom-tailored co-marketing programs, built to the unique needs of each client. And we can provide end-to-end activation from geographic and demographic planning, to campaign design and production, through logistics and fulfillment. We are equally comfortable providing a la carte services, and working alongside existing agency partners, helping them bring their communication campaigns to life within the walls of our venues.

Demo and Geo-Mapping Specialists:

Proprietary T2 TargetTrak software

Identifies where targets live
How they behave
What venues they visit

Can match venue ZIPs to retailers

Social Media Tools and Applications:

Venue marketing is sociaI marketing

Consumers are already connected
Media/messaging leads them to "share"
Venue proprietors further encourage

Facebook, Twitter, lnstagram, et al

Co-Marketing/Partnership Experts:

Strategies to maximize marketing access

Formal relationships with major venues
Defined and refined venue data bases
Uncommon access to decision-makers

Can match venue ZIPs to retailers

Retailer-Specific Applications:

Build brand impact at largest customers

Co-brand with key market factor
Deliver store-specific coupons/offers

Link both brand and retailer social sites

BuiId retailer feature and display support

Media and Messaging Capabilities:

Intimately integrate your brand message

When consumers might most get it
When shoppers might most value it
When advocates might most share it

Create intrusive signage, collateral, et al

Measurement and Metric Tools

Online and on-the-ground research

T2 iView helps define purchase intent
T2 StreetView critiques activation
Custom study types also available

Test venue types, messaging and promos

Promotion/Experiential Extensions:

Provoke greater depth-of-sale and triaI

Sampling one of our core specialties
Couponing, sweepstakes, premiums
Memorable events and demos

We can manage all or work with agency

Meet The Team

Christian LesStrang

Managing Director
Client Service

With 15 years of account experience, Christi an oversees all aspects of client service and development. Christian received his MBA from the F.W. Olin Graduate School of Business at Babson College where he was a Price Institute Fellow and recipient of the Douglass Prize for the winning business plan in the school-wide competition.

Jody Katz

Senior

Vice-President

Jody has over 30 years of experience on both the client and agency sides of the business. He ran the sales and marketing for Evian Water and Glaceau. Helped Market Source create a youth division called 360 Youth. And he led the sampling divisions for both Alloy and Octagon.

Mike Zitt

Creative Services

Mike has 18+ years

experience designing, directing and shaping innovative creative campaigns. In his previous role at Leo Burnet he produced award-winning work for clients like Kellogg's, Hallmark and P&G.

Sara Slavin

Program Operations Manager

Sara has 13 years of experience in experiential marketing, promotions, execution, and management. She manages all aspects of execution for all T2 Marketing promotions, and her attention to detail and excellent communication skills ensure all programs run smoothly.

Case Studies

About Us

Process