We create meaningful experiences with measurable impact
We are T2 Marketing
About Us
T2 Marketing is a co-marketing agency that matches national brands with local venues to enable each party to build stronger relationships with their shared target audiences.
Our insights and universe of venue partners can connect you to both niche and nascent audiences. Fashion boutiques and Yoga studios. Country clubs and gourmet food trucks. YMCAs and TGIFs. Pediatricians and dentists. Movie theaters and an assortment of other Main Street mainstays.
Our creativity and know-how helps you bring your brand to life in your target's daily routine. We can help you develop, design and deliver branded OOH media, sampling programs, promotional experiences and social marketing apps ... all laser-focused on transforming early adopters into passionate advocates.
Process
Our comprehensive planning process uncovers the unique insights that allow us to match brand targets to real world touchpoints. It ensures that we always deliver the right message, at the right time, in the right venue.
Who we've worked with
Recent Brand Partners
Some of our Agency Partners
A few of our Venue Partners
Capabilities
We create custom-tailored co-marketing programs, built to the unique needs of each client. And we can provide end-to-end activation from geographic and demographic planning, to campaign design and production, through logistics and fulfillment. We are equally comfortable providing a la carte services, and working alongside existing agency partners, helping them bring their communication campaigns to life within the walls of our venues.
Demo and Geo-Mapping Specialists:
Proprietary T2 TargetTrak software
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Identifies where targets live
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How they behave
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What venues they visit
Can match venue ZIPs to retailers
Social Media Tools and Applications:
Venue marketing is sociaI marketing
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Consumers are already connected
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Media/messaging leads them to "share"
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Venue proprietors further encourage
Facebook, Twitter, lnstagram, et al
Co-Marketing/Partnership Experts:
Strategies to maximize marketing access
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Formal relationships with major venues
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Defined and refined venue data bases
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Uncommon access to decision-makers
Can match venue ZIPs to retailers
Retailer-Specific Applications:
Build brand impact at largest customers
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Co-brand with key market factor
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Deliver store-specific coupons/offers
Link both brand and retailer social sites
BuiId retailer feature and display support
Media and Messaging Capabilities:
Intimately integrate your brand message
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When consumers might most get it
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When shoppers might most value it
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When advocates might most share it
Create intrusive signage, collateral, et al
Measurement and Metric Tools
Online and on-the-ground research
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T2 iView helps define purchase intent
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T2 StreetView critiques activation
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Custom study types also available
Test venue types, messaging and promos
Promotion/Experiential Extensions:
Provoke greater depth-of-sale and triaI
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Sampling one of our core specialties
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Couponing, sweepstakes, premiums
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Memorable events and demos
We can manage all or work with agency
Meet The Team
Christian LesStrang
Managing Director
Client Service
With 15 years of account experience, Christi an oversees all aspects of client service and development. Christian received his MBA from the F.W. Olin Graduate School of Business at Babson College where he was a Price Institute Fellow and recipient of the Douglass Prize for the winning business plan in the school-wide competition.
Jody Katz
Senior
Vice-President
Jody has over 30 years of experience on both the client and agency sides of the business. He ran the sales and marketing for Evian Water and Glaceau. Helped Market Source create a youth division called 360 Youth. And he led the sampling divisions for both Alloy and Octagon.
Mike Zitt
Creative Services
Mike has 18+ years
experience designing, directing and shaping innovative creative campaigns. In his previous role at Leo Burnet he produced award-winning work for clients like Kellogg's, Hallmark and P&G.
Sara Slavin
Program Operations Manager
Sara has 13 years of experience in experiential marketing, promotions, execution, and management. She manages all aspects of execution for all T2 Marketing promotions, and her attention to detail and excellent communication skills ensure all programs run smoothly.