Axe: African American Young Adults
Distributed over 700,000 samples in a one-month period and helped build distribution at 520 new accounts
Connecting Targets to Touchpoints
Target: African American males 18-24
Touchpoints: Urban retail footwear locations including all VILLA and DTLR stores across America
Trigger: Hand-to-hand sampling combined with Fade haircut demos at variety of locations
Takeaway: Distributed over 700,000 samples in a one- month period and helped build distribution at 520 new accounts

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Chicago, IL 60607

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