Cinnamon Toast Crunch: Young Adults
86% of interactions took sample, sample distribution 152% of goal, 72% increase in Twitter followers, 11% increase in Facebook likes
Connecting Targets to Touchpoints
Target: Young professionals in urban settings
Touchpoints: Movie theaters during the midnight screening of Twilight 2, outside of bars and night clubs
Trigger: Hand-to-hand sampling, Mobile Cereal Bar with Glow Bar seating, Twitter and Facebook advocacy programs
Takeaway: 86% of interactions took sample, sample distribution 152% of goal, 72% increase in Twitter followers, 11% increase in Facebook likes

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