Case Study: Cinnamon Toast Crunch

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Takeaway
Sample distribution hit 152% of goal, 72% increase in Twitter followers, 11% increase in Facebook likes
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Target
Young professionals in urban settings
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Touchpoints
Movie theaters during select screenings, outside of bars and night clubs​
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Trigger
Hand-to-hand sampling, Mobile Cereal Bar with Glow Bar seating, Twitter and Facebook advocacy programs