Degree: Active Hispanic Men
Distributed 400,000 samples and generated average purchase intent level of 63%
Connecting Targets to Touchpoints
Target: Active Hispanic men 18-39
Touchpoints: 380 health clubs with heavy Hispanic membership
Trigger: Language-friendly locker room point-of-sale and collateral combined with distribution of free samples. Sweepstakes to win tickets to local soccer matches.
Takeaway: Distributed 400,000 samples and generated average puchase intent level of 63%
