Degree: Active Hispanic Men
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Distributed 400,000 samples and generated average purchase intent level of 63% 
Connecting Targets to Touchpoints
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Target: Active Hispanic men 18-39
Touchpoints: 380 health clubs with heavy Hispanic membership
Trigger: Language-friendly locker room point-of-sale and collateral combined with distribution of free samples. Sweepstakes to win tickets to local soccer matches.
Takeaway: Distributed 400,000 samples and generated average puchase intent level of 63%
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