top of page
Case Study: Dove
1/5
Takeaway
Drove awareness and trial through targeted sample delivery. 90% reported purchase intent after program participation and reached new users with 65% having learned of the product
Target
Professionals that index higher in using antibacterial products
Touchpoints
First responders, essential workers, teachers, medical professionals and restaurant take-out locations
Trigger
Hand-to-hand sampling of full sized products and coupons
bottom of page