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Case Study: Dove




1/5

Takeaway
Drove awareness and trial through targeted sample delivery. 90% reported purchase intent after program participation and reached new users with 65% having learned of the product

Target
Professionals that index higher in using antibacterial products

Touchpoints
First responders, essential workers, teachers, medical professionals and restaurant take-out locations

Trigger
Hand-to-hand sampling of full sized products and coupons
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