Case Study: Dove

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Takeaway
Drove awareness and trial through targeted sample delivery. 90% reported purchase intent after program participation and reached new users with 65% learned of the product 
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Target
Professionals that index higher in using antibacterial products
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Touchpoints
First responders, essential workers, teachers, medical professionals and restaurant take-out locations
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Trigger
Hand-to-hand sampling of full sized products and coupons