Luna: Health Concious Moms
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Distributed 300,000 samples via 250 yoga and yoga retail locations in high-income zips
Connecting Targets to Touchpoints
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Target: Active, health-conscious women ages 22-49 products
Touchpoints: Yoga studios and yoga retailers in high- income zip codes
Trigger: Hand-to-hand sampling and yogi of the year contest
Takeaway: Distributed 300,000 samples via 250 yoga and yoga retail locations, purchase intent of 82% among key target
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