Target: Moms with Kids
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Over 9 million impressions over the course of one month, 22% greater traffic counts at targeted stores
Connecting Targets to Touchpoints
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Target: Healthy-minded female heads of household
Touchpoints: YMCAs in geographic proximity to Target Fresh locations
Trigger: Customized, high-impact 24” x 37” posters at Y, Posters placed in strategic, high-traffic areas to maximize exposure, Take-one recipe booklets
Takeaway: Over 9 million impressions over the course of one month, 22% greater traffic counts at targeted stores
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