Extra Dessert Delights: Foodies
Distributed 250,000 samples with an average purchase intent level of 91% among infrequent chewers
Connecting Targets to Touchpoints
Target: Young professional “Foodies”
Touchpoints: 70 Gourmet Food Trucks in the Top 10 Metro Markets
Trigger: Hand-to-hand delivery of 250,000 samples of Key Lime Pie, Strawberry Shortcake, and Mint Chocolate Chip
Takeaway: Distributed 250,000 samples with an average purchase intent level of 91% among infrequen chewers

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